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Gordon Jovic wedding picture 5

On average he’ll shoot around 2000 frames and the bride and groom will
end up with a selection of around 800.

Throughout the shoot he’s hunting down the right body language. “I work
hard to make the couple feel at ease – part of the secret is to be their friend
for the day - not the guy they’re paying substantial amounts of money to,”
he says.

But alongside the capture element of every wedding Gordon keeps a very
sharp focus on presentation.

He comments: “Each wedding is a story of the day’s events and I am there
to record it. So I am always thinking about the album and just how I want
to fill it.”

In an answer to the question: “What gives you ideas and what inspires you to create such
amazing imagery?” – posed by UK wedding photographer Crash Taylor on his website,
Gordon remarks: “I think it’s self-satisfaction. I love nothing more than to sit back
and look at a beautiful shot which I know my couple is going to love. I am also very
ambitious.

Gordon Jovic wedding picture 6

I always want to do well at awards and competitions – so there’s another reason.
But the best and most important thing is the pure enjoyment of watching my
couples browse their album when they come by to pick it up. Just seeing their facial
expressions at the moment is worth all the effort.”

Of course, one of the real problems facing successful wedding photographers is total
exhaustion.

No weekends off and the ultimate challenge of managing, not just the eclectic mix of
personalities, but overseeing the creation of a precious record - the start of a brand
new family history.

And to avoid complete burn-out Gordon made a decision to cut the volume down to
around forty weddings a year.

And to shoot fewer weddings Gordon prefers to use smaller cameras. “Couples feel
more at ease facing a smaller camera” he notes: “So now I tend to shoot with a Nikon
D700 rather than the D3”.

Now Gordon’s got an additional career plan up his sleeve. “I’d love to move to the
US and shoot celebrities - and as I get older I want to focus more on teaching and
training others to succeed in this wonderful profession,” he reveals.

And his best advice for would-be wedding photographers: “Take risks. Just go for it.
Each time you fail you will learn something useful – and you’ll know after about your
third wedding if you are going to succeed.”

Gordon Jovic wedding picture 7

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