Paper Chase - Part 35

Breathing Color Lyve Canvas

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The website of Breathing Color and the associated data sheets really build this canvas media up into something special. Describing your product as having something that 99.9% of other inkjet canvas products do not have and as having 'eyepopping gamut and Dmax' invites a more critical look from a sceptical, science-based reviewer! With a billing such as that we quite reasonably expected eye-popping statistics from our audit analysis.

dmax graph

The 99.9% claim is almost certainly advertising hype. If Lyve Canvas is one in a thousand (for that is what is implied) this suggests that there are 999 other canvas media out there. After almost 10 years of Paper Chase we can only count 25 canvas media and so we obviously have many more to find.

We keep detailed records of many thousands of printer/ media audits and so we can make an objective assessment of whether any given medium has 'eye-popping' statistics associated with it. Admittedly, some of the comparisons are awkward because many of the older data are from papers and printers that have been improved over the years, but the trend has been ever-upwards and we have consistently created new records for our statistics, since we started Paper Chase when your editor worked for Digital Photographer.

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