Michael Turner - Members Training Days

Members only

City and Dates

12 March 2012 - Kent
13 March 2012 - Stansted
14 May 2012 - Tewkesbury
15 May 2012 - Exeter
16 May 2012 - Southampton

Cost: £80 Full-Day per person/£40 per session (Refreshments not included)

Talk Synopsis - See The Light....Portrait and Lifestyle Photography of children, families and couples.

michael turner Marketing and Lighting - Morning Session (09:00-13:00)

In the morning session we'll learn the essentials of Lifestyle Portrait Photography – how to attract the right clients and how to deliver a brilliant photoshoot with confidence.

Getting your message heard	An overview of marketing methods for Lifestyle Photography
Identify your perfect clients	Who are your clients? What do they look like? Where can you find them?
Establishing your business	What is your brand? Why should people buy from you? What are your USPs?
Working with others	Who has your clients? Co-operation is the key – tried and tested ideas for working in partnership with other businesses.
Equipment for portraits	An overview of essential equipment and lens choice for Lifestyle portrait photography. Learn how to create beautiful portraits with the minimum of gear.
Telling stories	Lifestyle portrait photography is all about story telling - you're not looking for one single image but a series of images to make up an album or multi-frame. Michael will give you lots of ideas and inspiration.
Planning a lifestyle portrait shoot	How to structure a photo-shoot to get the best from your subjects and make it an enjoyable experience for everyone.
Good light – Bad light	Learning to 'see the light' will take you along way towards beautiful lifestyle portraits. Using a softbox or window light you'll learn how to identify the best light and where to position your subjects for best effect.
Modelling the face	Watch how simple changes to the lighting can make a dramatic difference to the look of a portrait.
Using reflectors	You will learn how to enhance your portraits by modifying the light quickly and easily using reflectors.
Location Location	Applying the principles of 'Good Light Bad Light' you'll learn how to search out the best locations in your area,

Lifestyle Photoshoot – a live shoot. Sales and The Viewing - Afternoon Session (13:30-17:30)

In the afternoon session we'll concentrate on natural lifestyle photography on location. Then we'll look at effective sales techniques and learn how to sell the images after the shoot.

Real-life photo-shoot	An location photo-shoot around the venue will give you experience of photographing people in everyday situations - helpful experience for lifestyle portraits or weddings.
To pose or not to pose	You'll learn how to relax your portrait subjects and to 'pose' them in a flattering way.
Outdoor portrait photography	Using natural daylight effectively. Learn how to direct the shoot and to pose your subjects in a controlled but natural way. Shooting techniques for different weather conditions and for low light situations.
Choosing backgrounds	Learn the best kinds of natural and man-made backgrounds for lifestyle portrait photography.
Masculine and feminine poses	See the difference between strong, masculine posing and delicate, feminine poses with simple adjustments to head and shoulders.
Posing couples	Learn the best approach for photographing two people together - siblings or engaged couples for instance.
Varying your viewpoint	Ideas for injecting variety into your photo-shoot that will make your photographs stand out and increase your sales.
Make it fun	Tips and techniques for injecting fun into your photo-shoot. Happy subjects means better images and bigger sales.
Shoot to sell	Shooting tips to make your viewings easier and increase your potential sales
The viewing session	Preparing for the viewing. An overview of the different sales and viewing methods. Setting up a viewing room
Keeping control	Why you should project at the viewing and some of the software that will help your sale process.
Products	Suggestions for products that will help increase your sales.
Pricing	A look at the different approaches to pricing. Positioning yourself in the market.
Marketing & sales Q&A	Anything we've not covered? Your chance to ask.

Booking form 'click here'

12 March 2012
Brook Royal Oak Hotel
High Street
Sevenoaks
Kent
TN13 1HY

13 March 2012
Brook Whitehall Hotel
Church End
Broxted
Stansted
Essex
CM6 2BZ

14 May 2012
Brook Tewkesbury Park Hotel Golf & Country Club
Lincoln Green Lane
Tewkesbury
Gloucestershire
GL20 7DN

15 May 2012
The Gipsy Hill Hotel
Gipsy Hill Lane
Pinhoe
Exeter
EX1 3RN

16 May 2012
Holiday Inn Southampton
Herbert Walker Avenue
Southampton
S015 1HJ

All bookings are final. We reserve the right to change speakers, venue and exhibitors without notice.

There are 333 days to get ready for the SWPP Convention and Trade Show at The Hilton London Metropole Hotel ...
which starts on Tuesday 8th January 2013

Photo Quote: My fashion pictures are documents just as much as my boat people or my pictures for Band-Aid of Sudan. - David Bailey