swpp.co.uk/news/2014/Lens
Published 30/01/14

A new all-around lens broadens the Touit family

The macro lens ZEISS Touit 2.8/50M for compact system cameras also shows its strengths in portraiture

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More and more photographers are taking advantage of the growing possibilities afforded by compact system cameras with APS-C sensors. With the Touit 2.8/12 and Touit 1.8/32, ZEISS already offers two lenses with E- and X-mount that suffice in meeting the demands of ambitious photographers. Now, the new ZEISS Touit 2.8/50M expands the Touit family to include longer focal lengths as well as close-up coverage.

The Touit 2.8/50M offers a magnification power of 11. As a result, the photographed object appears on the camera sensor in its original size. Details that cannot be seen with the naked eye become impressively visible at short shooting distances. This new Touit is therefore following in very large footsteps ZEISS macro lenses with a magnification power of 12, such as the Makro-Planar T 2/100 and Makro-Planar T 2/50, have already established themselves as top macro lenses among SLR lenses.

Thanks to its moderate telephoto focal length, the Touit 2.8/50M is also perfect as a portrait lens. When allowing for a crop factor of 1.5, the angular field corresponds to a full-frame-equivalent focal length of 75 mm. Here, too, the lens's enormous versatility pays off. The lens covers distances from infinity to a magnification power of 11. The Touit 2.8/50M is a versatile lens that harmonizes very well with the flexible application of compact APS-C system cameras. Its imaging power makes it an ideal choice for close-ups and portraits.


A round iris with a total of nine blades gives areas of the motif outside the focus a soft and very natural-looking character. Focused objects before a blurry background are clearly accentuated, creating a harmonious and balanced bokeh. Excellent sharpness along all f-stops rounds off the performance spectrum of the Touit 2.8/50M.

''The new Touit 2.8/50M is for photographers who already use our other two Touit lenses; it's the ideal complement to their portfolio. Owners of APS-C system cameras with Sony E- or Fujifilm X-mounts who are looking for a new high-end lens will also want to use the Touit 2.8/50M. Whether a photographer has an eye for the smallest details or likes sharp portraits and pleasing bokeh, our new all-around Touit will definitely be at the top of their wish list,''.says Dr. Michael Pollmann, Product and Program Manager from ZEISS Camera Lenses.

The Touit 2.8/50M with E and X mount will be available worldwide in March 2014. The recommended sales price will be about EUR 755 excl. VAT. or US$ 999 excl. VAT.

Contact http://www.zeiss.de/

1st Published 30 January 2014 14:32 Posted by Ben Jones
last update 11/10/2018 11:28:01



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