articles/Children/knowwhatourcustomerswant-page1

Do we know what our customers want? - part 1 of 1

by Terry Hansen Published 01/01/2005

knowwhatourcustomerswant01.jpg

SWPP past President, Terry Hansen FSWPP

poses an interesting question

Well, I thought I had a good idea, but now I am not so sure. I recently photographed a group of about 40 children individually.

I shot them digitally on high key, because that's what we do now isn't it? I thought I would do some market research and decided to manipulate some of the pictures.

I had taken multiple images of some children in anticipation, so I tried different approaches. I experimented with simple key lines, added several images to a larger one, overlaid several colour images on top of a monochrome image and created some monochrome images. I also supplied straight proofs with no manipulation at all, so I could gauge the response.


knowwhatourcustomerswant02.jpg

Guess what? Every order, bar none, was from the straight image. Not one wanted what I had assumed was the current fashion in presentation.

I could have wept when one mother, on seeing her straightforward high key picture said,

"I saw the white background and thought you put the colour in later". So is it the old saying of "prints for show and prints for dough"? Or are my customers just boring stick in the muds? Do you prefer picture A or B or picture C or D? Answers on a postcard to "The photographer in the darkened room quietly weeping" care of SWPP, Rhyl. Denbighshire LL18 3EB


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Make sure the following has been observed:

Unix Servers:
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Windows NT systems:
  • rightcolban.cgi must be writable and accessible by the script
  • banner.cgi must be able to write to files and create files
  • On some NT systems, the variable near the top of banner.cgi must be set. It is currently set as follows:
      $main::rightcolban_path = "rightcolban";
    Note that under most systems, "." is fine. This specifies that it is set to the current directory. However, some NT systems require the full server path. Contact your system administrator to find the full path to your cgi-bin directory.
If you still have trouble, contact Banner@linc2u.com and I will attempt to help.

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Error:


Script Error

Error:

Can't verify file locking - aborting.

Make sure the following has been observed:

Unix Servers:
  • rightcolban.cgi is writable by this script
  • If a file locking problem, make sure the directory this script resides in is writable. Note, the directory does not have to be writable for the script to write to files, only for it to create files. File creation is required for proper file locking.
Windows NT systems:
  • rightcolban.cgi must be writable and accessible by the script
  • banner.cgi must be able to write to files and create files
  • On some NT systems, the variable near the top of banner.cgi must be set. It is currently set as follows:
      $main::rightcolban_path = "rightcolban";
    Note that under most systems, "." is fine. This specifies that it is set to the current directory. However, some NT systems require the full server path. Contact your system administrator to find the full path to your cgi-bin directory.
If you still have trouble, contact Banner@linc2u.com and I will attempt to help.

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Expires: Mon, 26 Jul 2001 05:00:00 GMT Pragma: no-cache Cache-Control: no-cache, must-revalidate Content-type: text/html SWPP Right Column Banner Max 200 pix wide Control Panel 1.7

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Error:

Can't clean lock file - aborting.

Make sure the following has been observed:

Unix Servers:
  • rightcolban.cgi is writable by this script
  • If a file locking problem, make sure the directory this script resides in is writable. Note, the directory does not have to be writable for the script to write to files, only for it to create files. File creation is required for proper file locking.
Windows NT systems:
  • rightcolban.cgi must be writable and accessible by the script
  • banner.cgi must be able to write to files and create files
  • On some NT systems, the variable near the top of banner.cgi must be set. It is currently set as follows:
      $main::rightcolban_path = "rightcolban";
    Note that under most systems, "." is fine. This specifies that it is set to the current directory. However, some NT systems require the full server path. Contact your system administrator to find the full path to your cgi-bin directory.
If you still have trouble, contact Banner@linc2u.com and I will attempt to help.

Software

Main Menu | Add Banners. Log Out
2000 Software

Header Banner root pages
Right Column Banner root pages - ACTIVE
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Expires: Mon, 26 Jul 2001 05:00:00 GMT Pragma: no-cache Cache-Control: no-cache, must-revalidate Content-type: text/html SWPP Right Column Banner Max 200 pix wide Control Panel 1.7

SWPP Right Col Banner Max 200 pix wide Control Panel 1.7

Error:


Script Error

Error:

Can't verify lock file for cleanup - aborting.

Make sure the following has been observed:

Unix Servers:
  • rightcolban.cgi is writable by this script
  • If a file locking problem, make sure the directory this script resides in is writable. Note, the directory does not have to be writable for the script to write to files, only for it to create files. File creation is required for proper file locking.
Windows NT systems:
  • rightcolban.cgi must be writable and accessible by the script
  • banner.cgi must be able to write to files and create files
  • On some NT systems, the variable near the top of banner.cgi must be set. It is currently set as follows:
      $main::rightcolban_path = "rightcolban";
    Note that under most systems, "." is fine. This specifies that it is set to the current directory. However, some NT systems require the full server path. Contact your system administrator to find the full path to your cgi-bin directory.
If you still have trouble, contact Banner@linc2u.com and I will attempt to help.

Software

Main Menu | Add Banners. Log Out
2000 Software

Header Banner root pages
Right Column Banner root pages - ACTIVE
Sponsor Banner root pages