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The Power of Free - part 1 of 1 2 3 4

by Angelique Duffield Published 01/10/2010

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The wedding is for my friend and business colleague, Heather, who owns a bridal boutique in West Kelowna, where I live, and her fiancé Toby. And the reason I have no fear that she will choose me to photograph her wedding is simple: she is my evangelist.

Speaking of free, I took part in an amazing FREE opportunity on Boxing Day 2009. It was a 14-hour 'websummit' and it featured 28 of the most influential names in the wedding and portrait industry today. Two of the 'guest speakers' were Jenn and Stephen Bebb who put forward the term 'client evangelists' - those clients who sing your praises, and get you the big referrals of pre-qualified leads. Another was David Jay, who demonstrated how you can use 'the power of free' to create a better business and more freedom in your life.


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In only a few short weeks, I'm beginning to realise what a golden opportunity I have with my network of friends and fellow vendors in the wedding industry. It's something I've never had before as, outside of taking wedding workshops and attending the SWPP Convention, I was more or less a lone wolf.

The bridal shop owner and I hit it off from the start, when I dropped off my wedding gown at her consignment boutique last year. Heather had an incredible energy, and was passionate about her business, which she only started in September of 2009 but was growing by leaps and bounds. You'll remember from the last installment of this column, that I had a particularly bad spell that lasted until the spring of this year. That's when I took photos of Heather's family, and a few weeks later, we planned a 'Get ready for grad' event at her boutique. I did a TFP shoot with a couple of friends' daughters and a few dozen graduation dresses, and with the success of the photo session, I felt revitalised and ready to jump into photography again.


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1st Published 01/10/2010
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