by Sam Sciarrino Published
'What does not change are the fundamental principles of lighting and composition. You must understand how it all works.'
Imagemaker: Tell us a little about your background
I'm a second-generation photographer who grew up in the industry. At 27, I received a masters degree from Professional Photographers of Canada and at 28, I got the same qualification from Professional Photographers of America.
At an early age I had an eye for composition and light.
Film or digital? Is there still a place for silver halide?
Digital is the way to go as the quality of the files and image-enhancing tools are a lot more precise.
Tell us about your capture and output devices
I use medium format cameras with Phase One digital backs to capture, and output with
Capture One software. Medium format gives me the quality of images I need for my own style of high-end portraiture.
Why would I (as a customer) come to you?
I offer low volume, high-end photography with a quality service.
The problem with professional photographers today is...
No business skills and no fundamental understanding of lighting and composition.
Are you excited by the evolution of imaging?
I am enjoying the new tools, but what does not change are the fundamental principles of lighting and composition. You must understand how it all works.
Is it getting harder or easier to make a decent living?
A basic understanding of how to run a business has never changed and it is vitally important, along with lighting and composition, to make a decent living.
How do you stay ahead of the game?
You must be a professional in all aspects of business to stay ahead of your rivals.
How do organisations like The Societies help?
It helps bring photographers together so they can share and improve their working practices. Those who run high quality operations can inspire a photographer; they can use their experiences and business models to help make their own career a success.
Your own mentors (living or dead)
Tibor Horvath, Don Blair, Monte Zucker
Would you want your own children to take up the reins of your empire (or have they?)
No, this is a very difficult business to succeed in; you need to be on top of your game.
Your plans for the next five years?
To operate a high-end boutique style photography studio along with workshops to give back some of my knowledge and experience and inspire photographers around the world.
The Societies of Photographers Convention and Trade Show at The Novotel London West, Hammersmith ...
You have 240 days until The Societies of Photographers Convention starting on Wednesday 20th January 2021