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The 3 mistakes photographers make when starting their business by Vicki Knights - part 2 of 1 2 3 4

Published 01/12/2016

This is the quickest way to go out of business! How do you know that those photographers aren’t in the 85% of photography businesses that aren’t turning a profit and will be out of business within three years? It’s a dangerous game to base your prices on a business that may not even be turning a profit. You need to work out your own costs of doing business and how much you need to earn, then price yourself accordingly. If you look at your new prices and they frighten you a bit, that’s good. You are not your client!

It’s much better to start with profitable prices right from the start, than to have to raise them considerably and potentially lose clients in the process. Be proud of your prices and confident in the fact that you are priced so that you will be one of the few photographers who stays in business!

2: Not marketing yourself effectively

I could write a LOT about this topic but I’ll try to keep this concise.

As you are running a business, it’s essential that you take time to learn about branding, marketing and the fundamentals of running a small business. You can take the most amazing photos in the world, but if you can’t market your business, or look after your clients properly, then you won’t be able to make money in wedding or family photography.

The truth is that the people who survive in photography aren’t necessarily the most talented photographers. It’s just as important to be good at branding and marketing to ensure your business is a success.

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1st Published 01/12/2016
last update 09/12/2022 14:50:37

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