Speakers' Corner - Andrew Funderburg - part 1 of 1 2

by Andrew Funderburg Published


Why photography?
For me, photography is a way to connect with people and the world. There are always three people in every photo, the subject, the photographer and the viewer. For me, photography is a way to pass down the present to people in the future, whether it be family history or societal history.

Film or digital? Is there still a place for silver halide?
I shoot digital, but grew up on film. I honestly don't think it matters at all. Whatever process you love to get the result, do that.

Which camera?
My main personal camera is a Leica M240 with a 35mm f/2 and a 50/mm f/2. On the rare occasion that I shoot a commercial or portrait job I shoot a Sony a7ii with a variety of Zeiss prime lenses.

Bit of detail about your own studio set-up/staffing. Why (as a customer) would I choose you?
For the most successful photographers that I mentor, it is their printed product and presentation of that product that separates them. For albums, presenting something they can't find at the local shop. Presenting samples in person and also on their website that is well-lit and looks professional. For wall art, focusing on professional "collages" or "collections" that have an impact and can truly be a centrepiece of someone's home. A 16x20" canvas is nothing special today and has no impact. For truly big wall art sales (in revenue, not size) designs must have impact.


The problem with professional photographers today is...
Is that photographers are undervaluing themselves and the impact that we have on our clients' lives and society.

What’s the worst commercial error you have made to date?
I printed an album with frame artefacts on it. I did a batch process on the photos in Photoshop and didn't double check it when it went to print.

How did you rectify the mistake?
I had to pay out of pocket to get the album reprinted and it was quite expensive.

The lessons learnt?
Always double check everything before it goes to print.

Is it getting harder or easier to make a decent living?
I think for the shoot and burn photographers it is harder than ever and will only get harder. For the photographer returning to high end printed product it is actually easier than it's ever been because of the lack of competition.

How do you stay ahead of the game?
Learn about client psychology and what clients truly value and stop concentrating on cameras and functions.

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