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Photographer Gurvir Johal Interview - part 3 of 1 2 3 4 5 6

by Angela Adams Published 01/10/2016

Did it take you long to establish your name and brand?

No, my brand became established very quickly within my chosen market. Word of mouth was the biggest PR for me at the time.

How do you attract clients and what market do you target?

The internet is a great tool, I attract clients with my online portfolio and through social media. However, now more than ever, it's referrals from past clients and wedding vendors.

Do you manage your own website, SEO, marketing, social media presence and PR or do you pay others to do that for you?

I manage my website, marketing and social media only, SEO is outsourced, as I don’t fully understand it. I was once told by a photographer who hugely inspires me: 'I’m not good at everything, but, I’m good at paying someone else who is!'

What's the one piece of kit - camera aside, that you wouldn't be without and why?

It would have to be my Profoto B1 location kit which accompanies me on every shoot. I love how easy it is to use and set up. It brings an additional quality to my images which my clients are attracted to.

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Contact Angela Adams

1st Published 01/10/2016
last update 09/12/2022 14:55:26

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