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Destination Weddings Photography - part 3 of 1 2 3 4 5 6 7 8 9 10 11 12

by Brett Florens Published 01/10/2016

KEEP IN TOUCH

As a photographer you need to ensure that you reply to emails and queries in good time, make sure you have answered all the client's questions with clarity and offer extra knowledge that will help them with their wedding. I believe that if a client likes your work and finds value in your product, your brand, and likes you, they will book you. However, being pushy and harassing your client makes you look desperate and clients either see it as annoying, in which case they’ll probably look for another photographer, or they’ll perceive you as weak and may ask for a discount.

Once it’s confirmed that you are the official photographer, email them to say thank you for entrusting you with their photographs. Then, I suggest you befriend your clients on Facebook if you can. This can give you a wealth of knowledge about them, which will help you to prepare for what they will aspire to for their wedding photographs. Look at all aspects of their lives, where they eat, what clothing brands they like to wear, what movies, music and TV programmes they like and what they do for a living. This may seem like stalking (and please stay within the parameters of what is socially acceptable research!) - but as we all know, these days most people are happy to share their likes and ideas on Facebook, giving their friends an open-book to their personalities (and vital clues into the aspirations that they would have when it comes to a perfect wedding day, for the photographer who knows how to interpret what he sees and reads!) After you have gathered the information, it will be really easy to create a 'mood board' for their engagement, wedding and post-wedding shoots. These you will want to have organised in time for your second meeting. When creating mood boards that I am going to physically present to clients, I create a collage in Photoshop and print them out as A3 (40cmx60cm) prints. This comes from my experience of fashion and catalogue work. I feel that it perpetuates my brand as a fashion-inspired wedding photographer and gives the client a glimpse of how fashion photographers approach shoots. It also makes my clients understand that I am approaching their wedding uniquely and that I have put in effort to make their wedding photography truly representative of their personalities.

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Contact Brett Florens

1st Published 01/10/2016
last update 09/12/2022 14:53:29

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