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The Digital SLR Phenomenon - part 4 of 1 2 3 4 5

by Giles Christopher Published 01/10/2010

Despite his reservations, Christopher will continue to use his EOS 5D MkII to capture video for website use. Video Wisdom offers a service to produce 60-second promotional videos for clients, which are shot simply on a white background. This isn't just to keep the price down; it also ensures they load faster on websites. "Sites should have more video," says Christopher. "It's the most fantastic thing for Search Engine Optimisation.

We create a video and upload it to social sites like YouTube or Vimeo, then link it back to the client's own website. Because the social sites are fast-moving and have thousands of videos updated daily, it pushes their own site up in the rankings. We've had some clients who have put their business name into Google and the video has come up before their own website!"

Clearly, there's no substitute for experience and Christopher's time in the industry ensures that he can deliver high-quality stills and moving images for clients. In his eyes, photographers who think buying an EOS 5D MkII or EOS 7D will enable them to instantly add an extra revenue stream to their business are making a dangerous presumption.

"What scares me is that you find videos on the internet shot using 5D or 7D that look good because of the image quality, but are fundamentally wrong. People are picking up bad habits if they're learning from these," he says

"Years ago when I won awards I'd get praise and that's great; it would make me want to do more. But now if I shoot something good I'm just asked what camera I created it on. They're forgetting the 22 years I've had behind the camera."

The computing demands for HD video are substantial. Each frame represents around 2MB of pixel data and so at 24 frames per second that is 50MB for every second of filming. Given that most film-making has a shoot-to-use ratio of between 5:1 and 100:1 then you rapidly escalate into Terabytes of storage and RAID arrays for speed.

The Mac tends to reign in this field with Final Cut Pro being the software of choice, although PC-based systems, using Adobe Premier, are also used.

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1st Published 01/10/2010
last update 09/12/2022 14:59:02

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