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So you want to write? - part 7 of 1 2 3 4 5 6 7

Published 01/11/2007

Good Words
The following words have a reputation as attracting interest when used in an advertisement:Now

Today
Immediately
Free
Money
Save
Love
Safe
Proven
Results
Discover
Learn
Know
Understand
You
Protect
Trust
Powerful
Help
Profit

Advertising quotes are the substance of much literature (and amusement) and include the following:

"Advertising is a racket . . . its constructive contribution to humanity is exactly minus zero." F. Scott Fitzgerald

"Don't tell my mother I'm in advertising. She thinks I play piano in a whorehouse." (unknown)

"Advertising is what you do when you can't go see somebody. That's all it is." Fairfax Cone

"The modern Little Red Riding Hood, reared on singing commercials, has no objection to being eaten by the wolf." Marshall McLuhan

"There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster." Jerry Della Famina

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1st Published 01/11/2007
last update 09/12/2022 14:59:10

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