by Khara Plicanic Published 10/10/2017
5. Know Where to Draw the Line (So to Speqak)
As a photographer, it can serve you well to build a solid understanding of basic design principles so you can apply them to an extended collection of complementary product offerings, such as invitation and album design. It may or may not, however, make equal sense to create all your own design elements for use in such products. In other words, you may want to make the design, but making your own illustrations or fonts to use in them might be too tall an order. Thankfully, the internet makes it easy to lawfully (and affordably) acquire design assets to inspire and enhance nearly any design concept you can think of. (As much as I love to dream about becoming a professional illustrator, I can readily admit that the probability of making that happen is likely zilch.)
Boutique, indie sites such as CreativeMarket will blow your mind with the incredible design components to be found in their online marketplace. You can build your design asset library quickly (for free!) by checking back every Monday for freebies that are sure to get your ideas flowing.
Other great resources include Vecteezy, Shutterstock, DaFont and FontSquirrel. As always, be sure to check usage rights and licence details to make sure you don’t commit any violations (whether paid or free, asset acquisition itself doesn’t necessarily imply licence).
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