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by Mike McNamee Published 01/10/2002
What does it cost?
You need a domain name (e.g. www.mousepushers.com) by which you can be identified. These cost about £20 for a .com, a little less for a .co.uk. With your domain name registration you are usually provided with a number of email addresses and a certain amount of space on the host computer to put your web site. This enables anybody in the world with internet access to email you or go and look at your web site.
Hosting costs about £20 per year although you can get free web space. Like everything else in the world there is no such thing as a free lunch; if you pay for your hosting you get better, faster service and don't have horrible little adverts popping up in front of your prospective clients to annoy them!
And the Images?
You pay for your space on the host computer or you have a very limited amount (sometimes both). You do not, therefore, plonk any old image on your web site. It has to be sized carefully and compressed. This also means that the viewer spends less time waiting to see your site; they tend to go away very quickly if you keep them waiting more than a few seconds. The subject of optimising web images is a subject that needs several pages to itself so we will leave it there for the time being.
And Finally
Don't forget that as an SWPP member you are entitled to a certain amount of web space on the SWPP site www.swpp.co.uk. Call Phil at HQ to find out more. He will also advise you on the requirements, you will not be allowed to install massive files or non-working web pages! As a free benefit of membership, advertising does not come any cheaper than this.
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