articles/Presentation/presenting-your-best-side-page1
Published 01/02/2016
We're ready to round up the latest presentationsolutions to make your images really sing - whetherwe're talking prints, frames or albums. Gavin Stokersurveys a handful of the key players to discover what'snew in terms of presentation products to give you theedge and solicit a bigger client spend...
Arguably a photograph is only as good as the way it's presented.Coupled with this, perceived value is key for any social, landscape oreven events photographer when selling a framed print, album or photobook to your clients. You'll naturally also want to get a good deal fromthe supplier of such materials, one that allows you to sell the product onwith your images and make sufficient profit to keep your business going.With this in mind, we've surveyed a range of print, album and frameproviders to provide a clear picture of the trends and possibilities forpresenting your work in 2016.
Loxley Colour
An award winner at the Convention, Loxley Colour recommends severalproducts to The Societies' members, including its Bellissimo Harris Tweedand Luxe albums - as well as its signing frame.
Described as 'the difference between storing and treasuring memories',the 12x12-inch Bellissimo Harris Tweed album is being pitched as refinedand sophisticated - with, as the name suggests, a dash of country style.Glasgow-based Loxley tells us that the album has been handcrafted withtweed sourced from the Outer Hebrides and finished with soft, genuineleather. As regards the latter, there's City Grey with genuine blackleather or Country Herringbone with genuine tan leather. Furthermore,photographers have the choice of 30 fine art cotton or photographicspreads. Loxley tells us the package is presented in a snug sleeve withdouble-zip closing housed within a Harris Tweed bag, and finished withrenowned Harris Tweed branding and label. If you want to add your ownpersonal touch, you can - via a special message embossed on the front.
The Luxe album is another recent addition to the Bellissimo collection,the key selling point of which includes a tactile and smooth effect,making it ideal to showcase wedding or boudoir photography. There isa range of customisable options available, including printed end sheetsat the front and back of the album. It is also available in a choice of twosizes and orientations with the choice of up to 40 lay flat spreads andlustre or metallic paper print finishes. Whatever you go for, the albumarrives with a complementary black presentation box with the furtheroption of UV gloss personalisation. Production time is seven days, and,as ever, there is a range of software templates to choose from to buildyour order. Available sizes are 12x12-inches and 14x10inches.
The third product of interest to wedding photographers and anotheroption to offer the bride and groom for their celebrations is the new-lookLoxley Colour Signing Frame - with even more customisable options;for example it is now available in 120 exclusive variations, with over 30moulding profiles to choose from. There are four frame sizes, with square,landscape and upright framing - plus the choice of your print size.Alternatively there is an elegant Signing Book offered as an alternative tothe Signing Frame.
www.loxleycolour.com
The Society of Photographers Convention and Trade Show at The Novotel London West, Hammersmith ...
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SWPP - Society of Wedding and Portrait Photographers
The Society of Photographers
Clwyd Chambers, Clwyd Street, Rhyl, Denbighshire, LL18 3LA, UK
Tel 00 44 (0) 1745 356935
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