by Gavin Stoker Published 01/08/2014
"These tend to lend themselves naturally to children's portraiture," he adds. "Imagine four 5x5s or four 6x6 cubes - they can fit neatly into those often un-used spaces creating additional sales opportunities for photographers."
A further evolution of the box frame idea is their new Mosaic Box Frame, which has seen demand 'explode'. "We're being a bit more creative with them to create these mosaic layouts," Derek explains.
The box frames are provided bolted together and ready to go by One Vision, so there is no self-assembly required. The company adds that as much as eight out of ten sales of its new Mosaic Box Frames are for family portraiture. "It seems like the family portrait market has just been waiting for this because it's proving incredibly popular. Although there are four templates available there appears to be one multi-aperture layout that captures the imagination and has become the most popular layout." All three box frame products have a choice of five mouldings: black, mahogany, bare ash wood, distressed white and pine. Derek believes that a large part of the box frame's popularity is that it can as comfortably sit in an Edwardian property as it can on the whitewashed wall of a bachelor pad overlooking the Thames. "It simply lends itself to showing off the image; it's so versatile. And I think that's the reason for its popularity.
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