by Charlotte Moss Published 01/04/2014
And of course then there's the changes that happen over years ofshooting weddings. "Recently I've seen bridal portraits becoming morein demand" Lenny tells me. He's not the first person to say this to meeither - it must be a trend that is set to grow! "The bride and groomoften want to be taken away from their family and friends for half anhour in the middle of the day in order to get some beautiful mementosof them together on their day. Of course it's good for me too becausethese are the pictures that often sell as big enlargements for their walls!"Many believe that working towards awards such as the Associate andFellowship will help move their business forwards and Lenny is noexception. "The Fellowship award will help me reach towards the higherend of the market and in turn should allow me to put my prices up." Ofcourse it's often claimed that the general public does not understandawards, but Lenny believes that educating clients is the key. "WhenI meet a client, sometimes they don't know what the awards mean.
However, when you tell them that a Fellowship is the highest accoladethat a photographer can work towards then they begin to understand.I use it as part of my marketing because it helps a client have faith thatyou are a proven photographer who will get them great photographs."Of course it's easy to get complacent after achieving awards, however,Lenny is working on opening more doors as we speak. "I'd like to step itup a bit now. I've got my sights set on doing some judging in the futureand I'd like to try mentoring other photographers. I feel like I have a lotto give back to other photographers." Certainly, if there is one thing thatwill prevent you from resting on your laurels, it's other photographersseeking your good advice!
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