Bounced light refers to light that reaches the subject after being reflected off a surface, such as a ceiling, wall, or reflector. Photographers often bounce flash or studio lighting to soften harsh shadows, reduce contrast, and create more even illumination. Reflectors can also be used to direct bounced light into shadow areas, improving tonal balance and detail. Bounced light is a key technique in portrait, indoor, and product photography, helping to produce natural, flattering results without harsh highlights.