GIF, or Graphical Interchange Format, is a widely used image file format for the web. It supports only 256 colours, making it ideal for simple graphics, logos, icons, and buttons, but less suitable for high-quality photographic images that require a broader colour range.
GIF files also support simple animations, allowing multiple frames to be displayed in sequence. Understanding the limitations and advantages of GIF helps web designers and photographers choose the right format for digital graphics, balancing file size, colour fidelity, and web performance.